Research

Publications

Fisher, Geoffrey and Kaitlin Woolley (2023). “How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories,” Journal of Marketing Research, forthcoming.

Fisher, Geoffrey (2023). “Measuring the Factors Influencing Purchasing Decisions: Evidence from Cursor Tracking and Cognitive Modeling,” Management Science, 69(8), 4558-4578.

Fisher, Geoffrey, Matthew McGranaghan, Jura Liaukonyte, and Kenneth C. Wilbur (2023). “Price Promotions, Beneficiary Framing, and Mental Accounting,” Quantitative Marketing and Economics, 21, 147-181.

Chao, Matthew and Geoffrey Fisher (2022). “Self-Interested Giving: The Relationship Between Conditional Gifts, Charitable Donations, and Donor Self-Interestedness,” Management Science, 68(6), 4537-4567.

Fisher, Geoffrey (2021). “A Multiattribute Attentional Drift Diffusion Model,” Organizational Behavior and Human Decision Processes, 165, 167-182.

Fisher, Geoffrey (2021). “Intertemporal Choices are Causally Influenced by Fluctuations in Visual Attention,” Management Science, 67(8), 4961-4981.

Setton, Roni, Geoffrey Fisher, and R. Nathan Spreng (2019). “Mind the Gap: Congruence Between Present and Future Motivational States Shapes Prospective Decisions,” Neuropsychologia, 132, 107130.

McGranaghan, Matthew, Jura Liaukonyte, Geoffrey Fisher, and Kenneth C. Wilbur (2019). "Lead Offer Spillovers,” Marketing Science, 38(4), 643-668.

Fisher, Geoffrey (2018). “Nutrition Labeling Reduces Valuations of Food Through Multiple Health and Taste Channels,” Appetite, 120, 500-504.

Fisher, Geoffrey (2017). “An Attentional Drift Diffusion Model Over Binary-Attribute Choice,” Cognition, 168, 34-45.

Benjamin, Daniel J., James J. Choi, and Geoffrey Fisher (2016). “Religious Identity and Economic Behavior,” Review of Economics and Statistics, 98(4), 617-637. Lead article. Online Appendix

Fisher, Geoffrey and Antonio Rangel (2014). “Symmetry in Cold-to-Hot and Hot-to-Cold Valuation Gaps,” Psychological Science, 25(1), 120-127.